A major refurbishment by The Doyle Collection in collaboration with designer Martin Brudnizki coincides with a wider rejuvenation of London’s literary district
The Doyle Collection, the privately owned and managed group of luxury hotels in Ireland, the UK and US, has embarked on a major redesign of The Bloomsbury, a 1928 Sir Edwin Lutyens, Grade-II listed building on Great Russell Street in London.
Following the successful relaunch of The Kensington in 2016, The Bloomsbury redesign will be completed in November 2017. The hotel will be transformed following a multimillion-pound investment programme led by Bernie Gallagher, Chairman of The Doyle Collection, in collaboration with Martin Brudnizki Design Studio – the internationally acclaimed interior architecture and design studio.
The transformation of The Bloomsbury has been a long-term focus for Gallagher, whose vision for the brand is to create a group of hotels at the forefront of cool design and product innovation with superb service, that are deeply rooted to their local area.
Patrick King, CEO of The Doyle Collection comments: “Our aim for The Bloomsbury is to create a hotel that is a hub for the local area, offering guests a vibrant and fun place to come and stay, relax, meet and socialise. Having evaluated the kind of spaces that our customers like to use and live in, we are creating a hotel with a private club like feel – informal yet luxurious, with the highest quality materials and design. As the Bloomsbury area continues its journey of redevelopment and rejuvenation, our hotel is poised to embrace and be part of these exciting changes within the cultural heart of London’s West End.”
NEW DESIGN
The transformation will include the redesign of the public spaces of the Grade II-listed building, including a new reception area, guest lounge and stunning new bar – The Coral Room. The original entrance at the side of the property has been restored, incorporating a new glazed canopy to enhance the guest arrival experience. The original flight of Portland Stone steps leads guests into the new reception area, an intimate space which includes a beautiful Lutyens inspired Living Room for the exclusive use of guests to relax and unwind. The hotel will feel more akin to a private home, than a traditional hotel. A colour palette of muted greens and pinks, will be accented with an electric mix of furnishings, artwork and lighting. As well as, eye catching, heritage-inspired botanical wallpaper and a Lutyens’ designed fireplace which will provide a focal point to the space.
The magnificent Coral Room is located within a 2,100 sq ft double height space at the front of the hotel. Mindful of the original Lutyens design and the building’s listed status, this bar area is being sensitively reimagined. The original panelled walls will be retained and given a high-gloss lacquer finish in vivid coral – a colour that Lutyens was fond of. A striking feature of the new interior will be the five bespoke Murano glass chandeliers which will be specially created for the space. British illustrator Luke Edward Hall has been commissioned by Gallagher to create 36 original pieces of art inspired by the surrounding Bloomsbury area and the architecture of Lutyens. The bar itself will feature a Calacatta marble top with a high-gloss moulded timber front, and the back bar will feature antique mirror and brass detailing, to reflect the iconic heritage of the hotel and building.
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