Experts have invented a unique high-tech umbrella which enables holidaymakers to enjoy the glow from their sunshine break long after they get home. The cutting-edge accessory is technologically infused with a mood-boosting scent scientifically designed to help tackle Britain’s gloomy autumn weather. Every time its canopy is opened, micro-encapsulation technology releases a memory-triggering scent called ‘Balance’. And it’s even being trialled with a light therapy bulb, which gives Brits an uplifting glow to further soothe the post-holiday comedown.
Sensory fragrance expert Dawn Goldworm – who possesses the rare neurological condition of synaesthesia, meaning she can SEE and FEEL scents – developed the brolly’s unique scent at TUI’s Sensatori Resort in Negril, Jamaica. She said: “The senses play a crucial part in storing and reliving holiday memories.”
Olfactory bulbs are part of our limbic system transmitting smell information from the nose to the brain, and directly connect to areas of the brain that process emotion and memory. “The TUI Sensatori ‘Balance’ scent has also been customised to instil feelings of contentment – blended from juicy fresh citrus, white jasmine and delicate soft musk, also known for their calming and stress-solidifying properties.”
Three quarters of Brits admitted suffering from some form of post-holiday blues after getting back from a trip abroad. And one in four cited leaving glorious sunshine behind and returning to British drizzle as the hardest post-holiday adjustment.
Helen Morgan, Head of Concept for TUI said, “For the past decade, TUI Sensatori has prided itself on developing five-star resorts to truly fuel the senses. “We’d like the Holi-Brolly to transform any trudge home from work into a more colourful and sensory awakening experience that extends the good times of a well-earned holiday well beyond your flight home.”
A limited number of ‘Holi-Brollies’ will be available to trial from TUI stores in some of the wettest cities around the country, including Bluewater, Metrocentre, The Trafford Centre, Hempstead and Coventry Superstore.
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