American Airlines unveiled a new collection of amenity kits on Wednesday that will begin appearing on flights this March.
American has collaborated with several big brands for its amenity kit update. The kits will feature designs and products from Cole Haan, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals. The carrier says it designed the kits with the help of Buzz, a firm described by American as “in-flight experience specialists.”
“We’re investing billions of dollars to customize and elevate the travel experience for all of our customers, and we know our premium fliers are looking for a refined and modern experience when it comes to airline service, right down to the amenity kits for long flights,” Fernand Fernandez, American’s VP – Global Marketing, says in a statement. “We want to set ourselves apart from the competition, so this year we teamed up with four amazing American brands to offer a variety of amenity kits for each premium cabin in a bag they’ll want to reuse.”
The kits will replace the airline’s retro amenity kits that bore the colors of “predecessor carriers” like TWA, Piedmont and America West that have merged over the years to former the current American.
These are the new amenity kits American will begin distributing in its international and transcontinental premium cabins starting in March 2016.
Source: Ben Mutzabaugh, USA TODAY
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