As Chelsea Football Club, one of the leading hospitality providers in London, will be opening its seasonal hospitality waiting list in January 2012, TravelPlus takes a look at what the hospitality includes and evaluates the benefits of corporate entertaining.
Ahead of the greatest sporting event in world in London this year, corporate hospitality is a hot topic and is once again in demand by corporates. As businesses recognise the advantages of hospitality for client acquisition, retention, participation in CSR initiatives and staff incentives – this demand is set to continue in 2012 as all eyes turn to London for its sporting events and entertaining.
Interest in seasonal hospitality at Chelsea Football Club, for example, had in 2011 received a higher level of interest than ever before as companies recognised the value for money in block booking rather than purchasing games on an ad-hoc basis. With the cost per game from just £85+VAT, seasonal hospitality tickets are the easiest and most cost effective way to entertain clients and guarantee seats at the most popular fixtures. Not only are the ticket prices appealing, but seasonal hospitality holders can take advantage of a range of preferential rates at Stamford Bridge’s two hotels, meetings and event spaces, and its two Marco Pierre White restaurants Marco and Frankie’s Bar & Grill.
With demand for private entertaining spaces, new for 2012 at the club is a separate list for those interested in private executive suites for the first time. Companies and individuals can specify stadium seats or private executive boxes when registering for the waiting list, giving more choice and scope.
As Simon Hunter, Head of Venue at Chelsea Football Club told TravelPlus: “Hospitality remains one of the most effective marketing tools, providing face to face contact with prospective and current clients in a relaxed environment. With its ability to help build strong working relationships, coupled with the great service and value for money offered at Chelsea FC, seasonal hospitality enquiries and bookings have risen steadily at the club. As with previous waiting lists for seasonal hospitality, we recommend that those interested sign up as soon as possible”.
Hospitality is clearly a business decision for many keen to network and to show their guests a good time. At Chelsea FC, hospitality is as much about the overall experience from beginning to end as it is about the game, making it the ideal platform to entertain guests whether or not you are a Chelsea fan or even a football fan. With the club understanding the need to allow hosts to spend key time with clients in a relaxed environment, hospitality includes pre-match fine dining, luxury seating, a complimentary bar, half and full-time refreshments, matchday programme and team sheet. Those in private executive suites will also be attended by a dedicated hostess and waiting staff and enjoy premier armchair-style seating, complimentary pre-match entry to the brand new Chelsea Museum and onsite matchday car parking.