TravelPlus.co.uk – Executive Summary:
Travelplus.co.uk is an established modern online brand offering a fresh, professional, compact and impartial look at the world of travel and tourism and the world it inhabits. Travelplus.co.uk prides itself on engaging the user with up to date accurate, useful, factual, lively, thoughtful and entertaining information.
Travelplus.co.uk – Audience Profile:
The Travelplus.co.uk user is affluent, astute, web literate, a frequent traveller and cash rich. If they are not travelling the world on business, they are jetting off on holiday or taking a weekend break.
• Gender Split: – 72% Male, 28% Female
• Desirable demographic – 81% ABC1
• High Disposable income – 48% earn more than £70,000 per annum
• Frequent Travellers – 42% have taken more than 11 return flights
• Weekend Breaks – 76% take three or more
• Book Online – 65% book their own travel on the internet
Dwell time: 5.4 minutes
TravelPlus.co.uk – Opportunities:
Travelplus.co.uk offers its advertisers a wide range of formats and solutions to engage with its online users, including both static and rotating
• MPU (Medium Rectangle) – 300 x 250
• Leaderboard – 728 x 90
• Gallery – 125 x 125
TravelPlus.co.uk also presents advertisers with a full integrated opportunity to include latest news, offers and product developments as well as editorial features, reviews and competitions.
Advertorials: An effective way for clients to utilise and benefit from the TravelPlus editorial and design teams whilst being actively involved with the content and design. Advertorials are subject to editorial approval and must be clearly highlighted as such.
Sponsorship: Providing a brand with an effective platform and opportunity to educate and be at the forefront of the users minds. Offering fantastic standout and authority.
Competitions and Special Offers: Give clients the opportunity to promote their goods and services via special reader offers or competitions. Promotions provide a valuable route for clients wishing to establish a one-to-one connection with the Travelplus.co.uk user.
Travelplus.co.uk – Rate Card:
• MPU – £448 per month
• Leaderboard – £397 per month
• Gallery – £218 per month
Design cost for creating any of the above formats £275
• Advertorial* £1,496
Rates subject to VAT at the applicable rate.
Information on request for series discounts and full production data
For more details please email us at: simon.ward@travelplus.co.uk
