Emirates has revamped its corporate loyalty programme, Emirates Business Rewards, to provide greater value and added features for customers. The new programme has been simplified and made more competitive to allow for easier redemptions and upgrades even on last minute bookings.
One of the biggest features in the newly improved programme is the ability to use Business Rewards Points to book any commercially available seat at any time giving members cash-like convenience. Emirates is the first and only airline in the region to offer such flexibility as part of its corporate loyalty programme – improving cost-effectiveness for business travel.
Emirates recently commissioned an independent survey on the perception and habits of over 800 business travellers and decision makers of business travel in the UAE. The key findings reiterate the need for cost effectiveness and flexibility in corporate travel which resonates with the new features of Emirates Business Rewards. According to the survey, the top 3 factors considered for airline selection were fare (30%), flight timings (26%), and value for money (23%).
According to the survey, respondents most commonly book business travel online directly with the airline (29%). Smaller organisations were even more likely to conduct bookings directly online with more than 50% of their corporate travel booked this way. With less reliance on third party booking agents, Emirates Business Rewards has enhanced user-experience with easy-to-use customer dashboards. These include tools to manage and book services for employees, and monitor the savings accumulated so far on the programme.
Enrolment has also been simplified regardless of organisation size. The introduction of the ‘Guest Traveller’ function means that organisations can include non-company persons, such as consultants, or clients who travel on behalf of the organisation, and still earn Business Rewards Points.