The boom in budget airlines has seen a growth in sales of cabin baggage, as travellers look to avoid charges associated with checked-in luggage. However, because there is no standard size for airline cabin bags, there remains widespread confusion as to which bags fit on which carriers.
Premium luggage brand Antler has developed a solution to this ongoing problem. Its team of experts has created a colour-coded cabin bag sizing guide to allow buyers to see at-a-glance which cases are suitable for their chosen airline, as well as designing cases which allow passengers to pack the maximum amount into their luggage without incurring unnecessary penalties from air carriers.
The ‘Confused About Cabin’ campaign also features in-store sizing units, again featuring the colour-coded dimensions, and an online widget to clearly indicate which bags are suitable for which airlines.
Antler’s chief executive, David Benjamin, explains: “Carry-on baggage restrictions can prove confusing and frustrating, as different airlines have conflicting size restrictions. Cases can be a real investment which is why we at Antler realised the need to provide our customers with a solution which is easy to use and genuinely helpful.
“Our Confused About Cabin sizing guide is the first to be produced in the UK and we hope it will remove a lot of the difficulties consumers are currently facing. Antler has a history of innovation and forward-thinking and we are pleased to be continuing this spirit.”
The Antler sizing units will be available in luggage departments and Antler stores from the end of February. The units can be used to measure any brand of luggage to find out which airlines it complies with.