American Airlines customers can now have convenient access to a personal universe of films, music and TV shows at 35,000 feet. Launched yesterday, customers travelling in First and Business Class cabins will be the first to see the Samsung Galaxy Tab™ 10.1 device onboard select flights.
American is the first U.S. domestic airline to offer a branded tablet onboard its aircraft, giving First and Business Class customers access to a library of entertainment options in-flight. The customised tablets, which feature a 10.1-inch screen, replace the current personal entertainment devices in Business Class cabins on daily nonstop flights from London Heathrow to Dallas/Fort Worth, Miami, Chicago and Raleigh Durham. In addition, they will be available on select onward U.S. connecting flights.
“We continue to move forward with our efforts to modernise the travel experience by using the innovative Samsung Galaxy Tab 10.1 to provide in-flight entertainment onboard,” said Rob Friedman, American’s Vice President – Marketing. “Today’s news is the latest in a series of investments we’ve made in our focus on product and service enhancements for our premium customers and we know they will be delighted with the contemporary entertainment experience of the tablet.”
During the initial rollout, customers can choose from over 70 films, including 30 new releases, with three titles exclusive to American from Paramount, as well as a variety of television programmes and audio selections – all carefully chosen to cater to the diverse tastes of American’s First and Business Class customers.
The tablets also feature a special touchscreen specifically designed for American that allows customers to interact with the devices in a user-friendly way. Customers can move through a custom-built experience that includes a clean and intuitive design, providing customers quick and easy access to their favourite programmes throughout the flight. Additional tablet functionality and content will be rolled out over time, beginning in first quarter 2012 and will include Wi-Fi capability on equipped aircraft, games, eReader publications and more.
In addition, First and Business Class customers onboard American’s 777, 767 and select 757 aircraft can enjoy their favourite films, music and TV shows with Bose® QuietComfort® 15 Acoustic Noise Cancelling® headphones. Offered in select markets, the headphones further elevate the premium experience for customers by fading background distractions and delivering a rich, clear audio.