Aer Lingus has announced its plans to redesign the airlines uniform which will be led by renowned Irish designer Louise Kennedy. The newly designed uniform will be revealed in spring 2019 and will be worn by all frontline ground agents and cabin crew. The famous teal greenâ uniform that is currently in effect was also designed by Louise Kennedy and makes history in that it has been the longest-running Aer Lingus uniform first taking to the runway in 1998.
Aer Lingus, Irelands only 4 Star airline, has embarked on a significant journey in the last three years which has seen the iconic Aer Lingus brand, steeped in history, move into the modern day and the introduction of a new modernized uniform brings this journey full circle.
Designed by Sybil Connolly of Pimms in 1945, Aer Lingus first-ever uniform was a military-style rich brown suit which then became green a few years later in 1948. From this time green, in its many variations, has remained a primary color in the Aer Lingus uniform, making it instantly recognizable not just in Ireland but across the globe.
A total of ten Aer Lingus uniform designs have been created from a host of leading Irish fashion names including Irene Gilbert, NeillÃ Mulcahy, Digby Morton, Ib Jorgensen, Paul Costello and Louise Kennedy.
Speaking at the announcement, renowned Irish fashion designer Louise Kennedy said, “20 years after we first designed the current and longest-standing uniform, I am thrilled to continue the design story of the celebrated Aer Lingus uniform. To be able to now design a brand new uniform for the airline is an opportunity we very much appreciate and relish. In fact, it is an absolute honor.”
Mike Rutter, Chief Operating Officer marked the announcement adding, “The redesign of the Aer Lingus uniform will make ripples not just within our own airline but throughout Ireland and far beyond. The Aer Lingus uniform is the very fabric of our brand and together with the shamrock on the tailfins instantly depicts our rich history and gives our guests who fly with us a warm sense of Ireland and Irish hospitality.”
The Aer Lingus brand has evolved greatly in the last three years which is evident in the Smart Flies brand positioning and in the modernization of the guest experience online, at the airport and on board. This new uniform design will represent the airline we are today, flying direct to 13 North American destinations, to more than 70 European destinations and carrying over 12 million guests each year.