With nearly £2 billion worth of travel industry deals being generated by last year’s event, the World Travel Market (WTM) is the place to be next month.
Nearly 50,000 travel professionals worldwide will converge on ExCeL London for this vibrant business-to-business event to taste a diverse range of destinations and industry sectors from November 4-7.
The leading travel industry exhibition gives industry staff the chance to meet with nearly 5,000 exhibitors and 350 speakers from 184 countries and regions and acquire up-to-date market intelligence.
This makes WTM the place to do business. Those in the trade needn’t (and most don’t) go anywhere else.
Experts estimate that over £1,859 million of travel industry deals have been generated as a result of WTM 2012.
Some of the industry’s biggest players will have stalls and presentations there, including Accord, the UK’s biggest travel specialist advertising agency.
As industry experts, this London-centred digital agency’s big idea is to “ad value” to businesses, with powerful cross-channel marketing solutions.
Accord’s direct response advertising expertise is set to become even more valuable with the launch of Insight, its new analytics platform at WTM.
Insight is “more than just an analytics tool”, says Jim Horbury, Accord’s system development manager.
If your advertising strategies aren’t as successful as you’d like them to be, Insight helps you figure out why.
The platform uniquely identifies which areas of your marketing work well and which don’t, enabling you to refine your approach and media spend.
The system’s real stand-out feature is its ability to see calls, online actions and visitors in real-time, with immediate access to call source and analytics data.
Jim added: “Insight tells you the triggers behind all your visitor behaviours, allowing you to plan your marketing strategies and review accordingly – refining spend and eliminating waste.”
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