Following its success last year, the campaign starts on Wednesday 14 March until Monday 19 March, when customers can book one of 100,000 First Class one-way fares to any destination across the East Coast route. For example, customers travelling the 393.5 miles between Edinburgh and London can travel in comfort and style for just over 15 pence per mile. East Coast customers can take advantage of the fantastic deal and book tickets for travel between 10 April and 31 May inclusive, excluding 4-7 May.
The campaign highlights the many great reasons to travel First Class, such as the complimentary food and drink service, free Wi-Fi, a dedicated quiet coach and a more spacious and relaxing environment.
East Coast Commercial and Customer Service Director Peter Williams told TravelPlus: “Thanks to this fantastic value for money £25 one-way fare this is a great opportunity for our customers to sample the delights of First Class travel for less. “Due to the improvements made to our First Class offer in May last year, we have seen a significant increase in First Class passenger journeys, which rose by 21% between the end of May 2011 and 4 February 2012, compared with the same period in 2010/11.